DESPERATION ON DISPLAY AND IT COMES WITH A REBATE

The Spinning Of America - How A Lie Is Woven And Deceit Is Offered

So — IF you do the math because math is always good to do — you will discover that this case of 24 cans of Bud Light can be had for $6.99 WHICH means that each and every can will cost you $0.29125. In short, Anhueser-Busch is giving this stuff away. Why? Well we all know the answer to that one don’t we? Except apparently, the folks who were responsible for the Wokeness of Anheuser-Busch (AB).

For example, this is how AB’s Global Chief Marketing Officer Marcel Marcondes views the disaster at AB that resulted when they decided that a guy (DNA = XY) decided that he was going to be a gal (DNA = XX) and to commemorate their new marketing strategy of inclusiveness with the guy’s (DNA=XY) image on a can of Bud Light appearing as a gal, (DNA=XX):

“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” he said. “It’s tough exactly because what we do is all about bringing people together.”

Marcondes continued which I believe was huge mistake:

“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble. That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers. Which is to really celebrate and appreciate every consumer that loves our brands—but in a way that can make them be together, not apart.”

THE FIRST PARAGRAPH, EXAMINED

“…what we do is all about bringing people together.”

While I struggle everyday with loving the sinner but not the sin it is a huge stretch for Marcondes to believe that I want to be ‘brought together’ with a guy (DNA = XY) who wants me to believe that he is a gal (DNA = XX) by the company that puts the image of a guy (DNA = XY) on a can of beer and tries to make me believe that he, the guy (DNA = XY) is really a gal (DNA = XX) and, therefore, I should drink a beer that I’ve never liked because it brings me closer to that guy (DNA = XY) whose life is one, large lie. OR is it Marcondes job to do just that? Deceive us into believing that a guy (DNA = XY) is really a gal (DNA = XX) and that the right thing, the moral thing to do is to come together with him (DNA=XY) and embrace the lie, the sin. When I want moral guidance it is never sought from ANYONE whose job it is to market anti-science, anti-biblical nonsense.

Beer sales just like any reward, should be based on merit. Is Bud Light a beer that I want to spend my money on because it is a quality product? See how simple that is? “Yes” means I open my wallet. “No” means that the moths will be comfortable where the cash goes for another day.

THE SECOND PARAGRAPH, EXAMINED

It is virtually impossible to unpack this bit of doggrel but I’ll give it a go anyway.

“In times like this, when things get divisive and controversial so easily….”

In times like what, Mr. Marcondes? In times like when Corporate America decides to market an ideology that would have us all believe that a guy (DNA = XY) is really a gal (DNA = XX)? Are those the times that you’re referring to Mr. Marcondes? The times in which that same marketing strategy is deployed toward children by those other companies that have incurred the same wrath as AB? Are those the times that you’re referring to Mr. Marcondes?

Apparently, Mr. Marcondes believes that he is writing a romance novel or a self-help tract.

“I think it’s an important wake-up call to all of us marketers first of all to be very humble. That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers.”

'“…what we should do best every day, which is to really understand our consumers.” In other words AB sees it as his job to understand you and me to find out what it will take for us to believe that a guy (DNA =XY) is really a gal (DNA =XX) — but not to simply make a quality beer.

What Mr. Marcondes is really saying in that sentence is this: ‘AB is getting killed in the marketplace and we can’t even give this stuff away.’ Why? ‘If we hadn’t tried to make you believe that a guy (DNA is STILL XY) is really a gal (DNA = XX) we would have been ok.’

Had Marcondes said that I might have bought his explanation but not the beer that I never liked. But that’s not what he said. And Marcondes didn’t stop there - he kept going and he doubled down.

”Which is to really celebrate and appreciate every consumer that loves our brands—but in a way that can make them be together, not apart.

After losing somewhere around 20% or more of its market capitalization AB through Marcondes, is still trying to get you to buy Bud Light not because it is a quality product but because they believe that it is their job to make every person in America believe that a guy (DNA = XY) is really a gal (DNA = XX) and that we ALL need to celebrate that.

No.

Same to you Target, Kohls, Mattel, Legos, PetSmart, GM, Disney, Chick-fil-A, Kroger, yada, yada, yada.

8See to it that no one takes you captive through hollow and deceptive philosophy, which depends on human tradition and the elemental spiritual forces of this world rather than on Christ. Colossians 2:8

Union, Kentucky

21 June 2023