I really don’t like to write on Sunday’s. Sunday is the Lord’s day. But every now and then something crosses my desk that I can’t ignore and today, of all things, it is the marketing of a feminine hygiene product by one of the greatest icons of American business and industry, Cincinnati based Proctor & Gamble.
P&G been in the business of marketing to women since the day that William Procter and James Gamble founded the company in Cincinnati, OH in 1837. For 186 years P&G has had no confusion about gender; men were men and women were women. But now it seems that P&G has had a moment of confusion strike the upper echelon of the global mega-corp. Among those employees are Marc S. Pritchard, Chief Brand Officer at P & G and Taide Guajardo, Chief Brand Officer P&G Europe.
Here are a few of the brands that Pritchard and Guajardo (the other P&G) oversee.
An introduction to a recent interview with Guajardo stated that Guajardo “…shares P&G's journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G's approach to making advertising more accessible.”(emphasis added)
And here is the head-line from the May 26, 2023 issue of the DailyMail.com:
Leading sanitary products brand is accused of 'erasing' girls in a new guide to periods by referring to them as 'bodies with female sex organs'
Guidance from Always has faced charges it was attempting to 'erase' women
Puberty pamphlets do not mention 'boys' or 'girls' but use 'people' or 'person'
It can also be read here in the event that the link fails to take you to the Daily Mail story. And here is a key portion of the Daily Mail article:
”Milli Hill, author of a bestselling book on female puberty called My Period, said: 'Bodies with female sex organs' could not be more dehumanising and offensive.
'Sadly, this is yet another example of companies attempting to erase women and disregarding their needs in a rush to appease trans activists.'
Procter and Gamble, the firm behind the Always brand, failed to comment on the criticisms.” (emphasis added)
My questions to Ms. Guajardo are these: How does one make the marketing of a product made strictly for women “more inclusive”? And from Matt Walsh: “What is a woman?”
The list of global corporations that have bough into the LGBTQA+ ideology and are pandering to them is substantial and overwhelming in their financial ability to influence consumers. Again, our most potent weapon is prayer.
Union, Kentucky
May 28, 2023
Oh no.